Ethnography for Marketers: A Guide to Consumer Immersion Hy Mariampolski

ISBN: 9781452245218

Published:

ebook

264 pages


Description

Ethnography for Marketers: A Guide to Consumer Immersion  by  Hy Mariampolski

Ethnography for Marketers: A Guide to Consumer Immersion by Hy Mariampolski
| ebook | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 264 pages | ISBN: 9781452245218 | 9.43 Mb

Ethnography, with its focus on observed everyday behavior, is quickly becoming the method of choice to identify unmet needs, stimulate novel insights, create strategies and develop new ideas. Hy Mariampolski, author of Qualitative Market Research: AMoreEthnography, with its focus on observed everyday behavior, is quickly becoming the method of choice to identify unmet needs, stimulate novel insights, create strategies and develop new ideas.

Hy Mariampolski, author of Qualitative Market Research: A Comprehensive Guide (Sage, 2001) again takes readers on a voyage of discovery in Ethnography for Marketers. These two companion works are essential guides for marketers seeking rich insights into their customers thoughts and behaviors.



Enter the sum





Related Archive Books



Related Books


Comments

Comments for "Ethnography for Marketers: A Guide to Consumer Immersion":


weareourmedia.com

©2009-2015 | DMCA | Contact us